THE RISE OF PREDICTIVE AUDIENCE TARGETING IN PERFORMANCE MARKETING

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models provide all conversion credit history to the last touchpoint an individual engages with before taking a wanted action. This acknowledgment version can be helpful for determining the efficiency of your brand name recognition campaigns.

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution models give all conversion credit history to the final touchpoint a user involves with before taking a desired activity. This acknowledgment design can be beneficial for determining the efficiency of your brand understanding campaigns.